I have decided to do a write up on running a political campaign from an electronic media perspective. Many local politicians have a fire and drive for running for office but they neglect a few easy steps for creating an online presence for undecided voters. I have been hired by local politicians in the past to help improve their presence on the Internet and I would like to share that experience with others. The things I will recommend are pretty easy for someone that is technically competent and should not take a large amount of valuable time. If you lack technical expertise and/or time I recommend that you find someone you can trust willing to help with your campaign in this area. As potential voters look more and more to the Internet for information, you need a presence for them to find. The first article will be on branding.