Messaging

Should the Libertarian Party concentrate on professional messaging or bold messaging? This question, while important, misses the mark. The real issue at hand is why the party isn’t prioritizing candidate-focused messaging. If we view the Libertarian Party as a business, our candidates should be seen as the product, with the LP itself representing the brand. […]

Cain and Abel

I recently heard someone relate the story of Cain and Abel and as they began to explain it and tried to apply it to real world comparisons, I found they deeply misunderstood it.  For those that are unfamiliar with the story you can find it in Genesis Chapter 4. In the story the sons of […]