The Nook with GlowLight, slashed to $119 from $139, is now the same price as the Kindle Paperwhite, which Amazon introduced earlier this month. Target and Walmart stores now list the e-reader at the reduced price.
It’s a smart move for Barnes & Noble considering the interest people have shown in Amazon’s flagship e-reader. While I have been a fan of the NookColor the strong competition from Amazon makes me wonder if Barnes & Noble can continue competing in the ereader arena.