Barnes & Noble has cut the price of its popular Nook Simple Touch with GlowLight e-reader by $20.  The competition from the launch of Amazon’s Kindle Paperwhite, which will start shipping in October is obviously what caused the shift.

The Nook with GlowLight, slashed to $119 from $139, is now the same price as the Kindle Paperwhite, which Amazon introduced earlier this month. Target and Walmart stores now list the e-reader at the reduced price.

It’s a smart move for Barnes & Noble considering the interest people have shown in Amazon’s flagship e-reader. While I have been a fan of the NookColor the strong competition from Amazon makes me wonder if Barnes & Noble can continue competing in the ereader arena.